To coincide with Intel's new look and feel, this brand awareness campaign highlights the benefits of the new processor. Illustrations were used to demonstrate the benefits of the new Core i5 Processor and to also engage the consumer with the new Intel brand marque.
Produced while working with The Works Sydney, Australia.
Intel Rocket
To highlight the super fast speeds of Intel's new processor, we sent a branded rocket to editors and bloggers of digital content, across Australia, in the hope they'd get a little excited about Intel's new release. It worked, but not before we had to deliver all 50 parcels by hand, due to restrictions on sending explosives through the post!
View some of our other work below
