Sydney Stationery City was created to launch Staples on Australia's shores. Sydney Harbour was reconstructed entirely out of Staples stationery and office supplies. Featuring 2,344 recycled sticky notes, 84 boxes of staples, 361 bulldog clips, 169 paperclips, 107 rubber bands, 132 coloured pencils and a whole load more. This campaign included online youtube ads, print and digital executions.
Produced while working with at The (wonderful) Works Sydney, Australia.