Part 2 of the Over Beer campaign involved David Boon — the well known Aussie cricketer who liked a drink or three. If big drinker David Boon was over beer — this made it ok! A Facebook game inspired by 'Where's Wally' let the consumer find Boonie drinking Canadian Club to win prizes. Campaign involved TVC, press ads, a microsite and online advertising.
Produced while working with The (wonderful) Works Sydney, Australia.